The Future is Now

Are you willing to pay for your restaurant reservation? The LA Times reported about a new trend in the restaurant business of apps that charge fees for reservations at restaurants. http://www.latimes.com/food/la-fo-future-food-dining-out-20150117-story.html

I can understand why this has started. Too often people contact restaurants and make a reservation, only to not show up. This “fee-based” app approach will make people be more thoughtful about their dining selections and planning.

The question is do we really need another app for this, or could this transaction actually be handled through a reservation mobile system like  Open Table? It would seem that would be more efficient. Also, the question is how much, and would there be a fee for all restaurants or only the better restaurants?

I would like to hear from you on this one.

Would you be willing to pay a fee for a reservation? ___ Yes  ___ No

How much would you be willing to pay?   __< $5 __$ 10_$15_$20 _>$20

Leave your response and comments below.

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2 thoughts on “The Future is Now

  1. Christine Parlato January 23, 2015 / 12:54 pm

    I completely understand why some in the restaurant industry are advocating for reservation fees. Certainly, I would be willing to pay those fees – it is highly unlikely that I would stop dining out or boycott an establishment based on a reservation fee. However, I would prefer that the charge be credited toward my final check. If the fee was applied to my check, I would even be willing to pay up to $20 for my reservation, assuming the fee amount is commiserate with the price point of the venue.

    • kgallon4 January 23, 2015 / 2:48 pm

      Thank you for your comment. Your perspective is appreciated.

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